It’s 11:47 pm
and you’re replaying the same conversation for the fourth time. Your head doesn’t file things away on its own: it needs somewhere to put them down.
Pruna · pocket companion
How are you, really?
Pruna asks you every day, listens to what weighs on you and — this is what makes it different — remembers to ask you again tomorrow.
Start with the quiz2 minutes · no account
See how it works ↓Try it: move the slider
9:41●●● ᯤ ▮
Hi, Jordi
How are you today?
Partly clear
Active card
Thursday’s presentation
Breathe 4-7-8 before you start
Evidence-based
CBT, mindfulness and sleep science
Encrypted on your phone
Not even we can read you
No account to start
Value first, sign-up later
No punishing streaks
A bad day is not a failure
The problem
Worries don’t leave just because you ignore them.
Another app that scolds you
Broken streaks, charts in red, notifications that feel like homework. Making you feel guilty is not keeping you company.
The journal you started
has three written pages and no reply. Writing helps; someone asking you “how is that going?” helps a lot more.
Pruna doesn’t grade you.
It gathers what you’re carrying, turns it into small, manageable cards, and the next time you open the app it starts with what matters: asking how it’s going. When a worry no longer weighs, you dismiss it with a swipe. And the plum, meanwhile, ripens with you.
How it works
Thirty seconds a day. It does the rest.
Tell it how you are
A 0-to-10 slider, no questionnaire. The plum changes colour and expression with you: from thick fog to afternoon sun. Never red — a bad day is not a failure.
Put down what you carry
Write what worries you or what you want to achieve. It becomes cards: worries with evidence-based advice, habits to care for yourself, tasks to get off your back.
Come back tomorrow
Pruna remembers. It asks about your live cards, celebrates what moves forward and lets you close what’s no longer needed with a swipe. No pile of pending items: only what still matters.
What it does for you
Small outside. Huge inside.
Your worries, as cards
Each with follow-up and one useful tip. When it no longer weighs, you close it with a swipe.
Your week, in colour
Days stop looking the same: you start seeing patterns — what lifts you, what sinks you, and when.
It does the asking
The difference between a journal and someone who remembers you.
Plus & Pro plans
A chat when you need one
By text or voice. It can suggest updating your cards — always with your confirmation.
Habits without guilt
Water, movement, meals. No punishing charts, no streaks you’re afraid to break.
Private by design
Everything is encrypted on your phone before it leaves it. Works even offline.
Science, not magic
Built on evidence, not promises.
No made-up rituals: every tip and every exercise in Pruna comes from psychological practices with evidence behind them. These are the ones waiting inside:
The quiz tells you which ones apply to you — and your profile will be waiting inside the app.
Find out mineExpressive writing
Putting worries into words reduces rumination and helps you sleep better.
Decades of health-psychology research
Paced breathing
Exhaling more slowly than you inhale is the body’s natural handbrake.
Physiology of the parasympathetic system
Cognitive reappraisal
Turning a fuzzy worry into concrete steps takes half its weight away.
Cognitive behavioural therapy (CBT)
Sleep hygiene
Small changes to your wind-down routine with a big effect on how you wake up.
Behavioural sleep medicine
Brief mindfulness
One minute of returning to your senses turns down the mental noise.
Evidence-based mindfulness programmes
And you — where are you at?
Answer 8 questions and discover your emotional weather — and what Pruna would do for you from day one.
Privacy
What you write at night stays with you.
An app that listens to your worries only makes sense if nobody else can read them. Pruna is built that way from day one:
Encrypted on your device
Your entries are encrypted on your phone before they leave it. Our servers only ever receive unreadable data.
Not even we can read it
The key is derived from you and lives on your device. We have no technical way to open what you write — and that’s how we want it.
Works offline
Local first: the app is yours even without coverage. The cloud is only for syncing between devices.
Delete everything whenever you want
Account and data are deleted from inside the app, no emails or forms. Yours means yours.
Questions
What we get asked the most
Is Pruna therapy?
No. Pruna is a companionship and self-knowledge tool, not treatment or medical advice. The advice library is based on evidence-backed practices (breathing, mindfulness, sleep hygiene), but serious matters need a professional. If it detects signs of crisis, the app shows real help resources instead of playing therapist.
Why a plum?
Because of the bloom — that dusty veil that protects the fruit and only survives if you handle it with care. It felt like the best metaphor for well-being. Besides, the plum in the app is alive: it breathes, blinks and ripens in colour depending on how you are.
How much will it cost?
There will be a complete free plan with the daily check-in, the cards and the advice library. Plus and Pro plans will add the AI assistant, syncing across devices and health integrations. Early birds will get special launch conditions.
Where is my data?
On your device. If you enable backup or sync, it’s encrypted on your phone before uploading: servers only receive data that is unreadable without your key. You can delete your account and all data from inside the app.
Do I need an account to start?
No. When you open Pruna for the first time you live the real experience right away, with no sign-ups or questionnaires. The account only appears when you need it: to sync devices or subscribe. And everything you’ve done until then is kept.
When is it out, and where?
We’re finishing the first version for iOS and Android, with a web version. Take the quiz or leave us your email and we’ll let you know when the first spots open — first come, first served.
Start today
Your plum is already waiting for you.
Leave us your email and we’ll send you the download link. Or better: take the quiz first and enter the app with your plan already prepared.
Haven’t taken the quiz yet? Start with the quiz